From Mountains to Markets: Bitpanda is the Official Trading Partner of the Hahnenkamm Races
Bitpanda is now the Official Trading Partner of the Hahnenkamm Races, taking place 19–25 January 2026 in Kitzbühel, Austria.
A word from Bitpanda CCO, Dominik Beier:
“For us, the Hahnenkamm Races represent what we aim for at Bitpanda — excellence, courage and the ambition to push boundaries. The Streif is the most iconic race of the alpine skiing year. Partnering with this event allows us to connect with a global audience that appreciates performance and trust, the same qualities people expect from a modern investment and trading platform.”
A legacy event on the legendary Streif
The 2026 edition marks the 86th Hahnenkamm Races, a flagship event of the FIS Alpine Ski World Cup circuit. For one week each January, the eyes of the skiing world turn to Kitzbühel, to the athletes who stand at the top of the Streif, and to the fans who gather to witness history. The race weekend features three marquee competitions:
- Super-G (Friday)
- Downhill on the Streif (Saturday) — one of the most challenging runs in the world
- Slalom on the Ganslernhang (Sunday)
It’s more than a competition. It is heritage and world-class performance distilled into adrenaline-fuelled action.
For Bitpanda, for Austria, for investors
With around 80,000 visitors and millions tuning in across Europe, it’s a moment to connect with audiences where energy and engagement peak. The Hahnenkamm Races are often described as the Super Bowl of ski racing, a place where precision, discipline and excellence decide the outcome. These are qualities Bitpanda shares through a platform built for fast, accessible and confident investing. And for us, it’s personal. Founded in Austria, Bitpanda is returning to its home ground with global reach, celebrating our roots while stepping forward alongside one of the country’s greatest sporting traditions.
Join the action
Check your in-app story now to win two grandstand tickets for the Downhill on the Streif race — one of the most challenging runs in the world – on Saturday 24 January, including accommodation in Kitzbühel.
Where can I learn more about investing?
Visit our app for iOS and Android or our web app and check out the price developments of your favourite crypto assets. Learn more about investing on the Bitpanda Blog, and follow our X and Instagram.
Disclaimer
This article is distributed for informational purposes, and it is not to be construed as an offer or recommendation. It does not constitute and cannot replace investment advice.
Bitpanda does not make any representations or warranties as to the accuracy and completeness of any information contained herein.
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